Comments for The Builder Matrix http://www.thebuildermatrix.com Internet Marketing for Home Builders Thu, 04 Mar 2010 16:46:57 -0500 http://wordpress.org/?v=2.9.1 hourly 1 Comment on Builder Business Ethics by Lisa Pool http://www.thebuildermatrix.com/builder-business-ethics/comment-page-1#comment-12 Lisa Pool Thu, 04 Mar 2010 16:46:57 +0000 http://www.thebuildermatrix.com/?p=355#comment-12 Ed, Honesty in all things is the core of a successful long lived business. Although I get a tad bent out of shape when my ethics are called into question, I do understand the need for businesses to verify. I verify others, so why shouldn't I too be verified. Sadly, I have seen the same "extra clicks" by vendors hoping to prove their worthiness. And thankfully digging and sorting through analytics have proven a story a time or two. Sometimes it has been done purposeful, and others not so. Either way, when making decisions on where to spend marketing monies, ROI is key. The only way to verify ROI is to track. Truth has a way of revealing itself, so why bother lying? Well stated Ed. Lisa Ed,

Honesty in all things is the core of a successful long lived business. Although I get a tad bent out of shape when my ethics are called into question, I do understand the need for businesses to verify. I verify others, so why shouldn’t I too be verified.

Sadly, I have seen the same “extra clicks” by vendors hoping to prove their worthiness. And thankfully digging and sorting through analytics have proven a story a time or two. Sometimes it has been done purposeful, and others not so. Either way, when making decisions on where to spend marketing monies, ROI is key. The only way to verify ROI is to track. Truth has a way of revealing itself, so why bother lying?

Well stated Ed.

Lisa

]]> Comment on Builder Business Ethics by Ruth Kincaid http://www.thebuildermatrix.com/builder-business-ethics/comment-page-1#comment-11 Ruth Kincaid Wed, 03 Mar 2010 04:31:38 +0000 http://www.thebuildermatrix.com/?p=355#comment-11 Ed, I say Amen! You can never be too careful and honestly companies that do have ethics have to work harder to gain the trust of their clients when the client has been the victim of fraud. Like they say, "Fool me once, shame on you. Fool me twice, shame on me." We all need to take responsibility for our choices and hold those we work with and for accountable. Thank you for taking the time to share a dose of reality with all of us and for the tips on how we can make sure we are not being taken to the cleaners. Ed, I say Amen! You can never be too careful and honestly companies that do have ethics have to work harder to gain the trust of their clients when the client has been the victim of fraud. Like they say, “Fool me once, shame on you. Fool me twice, shame on me.” We all need to take responsibility for our choices and hold those we work with and for accountable. Thank you for taking the time to share a dose of reality with all of us and for the tips on how we can make sure we are not being taken to the cleaners.

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