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	<title>The Builder Matrix</title>
	<link>http://www.thebuildermatrix.com</link>
	<description>Internet Marketing for Home Builders</description>
	<lastBuildDate>Sun, 15 Aug 2010 03:21:09 +0000</lastBuildDate>
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		<title>Shout out to a real professional!</title>
		<description><![CDATA[Ok I don&#8217;t normally do this but recently I had the pleasure of doing business with a very unique individual. As some of you may know The Builder Matrix recently opened its business doors to smaller home oriented business. One of our first new clients in this new endeavor was Robert Atlas and Phoenix Carpet [...]]]></description>
		<link>http://www.thebuildermatrix.com/blog/2010/08/14/shout-out-to-a-real-professional/</link>
			</item>
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		<title>Marketing Decisions In Hard Times</title>
		<description><![CDATA[No doubt that if you asked 100 home builders &#38; home builder marketing professionals around the country about their marketing practices and policies you might get 100 different answers. In today&#8217;s marketing environment there are indeed countless approaches and many reasons behind why some would choose one route and others would choose another. Lord knows [...]]]></description>
		<link>http://www.thebuildermatrix.com/blog/2010/07/10/marketing-decisions-in-hard-times/</link>
			</item>
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		<title>50 Critical Questions You Should Ask About Your Website</title>
		<description><![CDATA[If you find yourself not knowing how to answer some of these questions, you may need help.


Can you tell someone how to get to your site without having to spell  anything?
Are the URLs human-readable or are they full of  special characters and dynamically-generated gobbledygook?
Do  you have an About page?
Can visitors tell what [...]]]></description>
		<link>http://www.thebuildermatrix.com/blog/2010/06/12/50-critical-questions-you-should-ask-about-your-website-2/</link>
			</item>
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		<title>Overcoming Your Fear of Blogging</title>
		<description><![CDATA[Probably the most common question I get from clients is &#8220;What in the world do I write in a blog?&#8221; Aside from the perceived terror of posting regularly on Facebook or Twitter it seems that blogging on any kind of regular basis strikes the most fear in people. I get that. I was a bit [...]]]></description>
		<link>http://www.thebuildermatrix.com/blog/2010/05/12/overcoming-your-fear-of-blogging/</link>
			</item>
	<item>
		<title>Builder Social Media Rockstars</title>
		<description><![CDATA[I couldn&#8217;t resist posting about some builder social media hero&#8217;s I&#8217;ve seen recently. This of course on the heels of a recent post I did about &#8220;doing social media wrong&#8221;. Call me a weirdo but I genuinely get excited when I see a home builder using social media in a way that actually generates interest [...]]]></description>
		<link>http://www.thebuildermatrix.com/blog/2010/05/02/builder-social-media-rockstars/</link>
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		<title>Crystal Clear Clarity</title>
		<description><![CDATA[ It all begins here but what do I mean?
Information is king when it comes to building great websites but information squeezed into every corner of the page is confusing. An effective website is a road map that leads your consumer to where you want them to go, not just a collection of information. Many [...]]]></description>
		<link>http://www.thebuildermatrix.com/blog/2010/04/28/crystal-clear-clarity/</link>
			</item>
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		<title>My one &#8220;act of Self-Promotion&#8221;</title>
		<description><![CDATA[ Ok, I know that as a general rule of thumb I do not practice the art of self promotion on Facebook but, I&#8217;ve been getting some good feedback about our clients Facebook landing pages so I thought I would throw it out as a service for everyone. We usually reserve this as a bonus [...]]]></description>
		<link>http://www.thebuildermatrix.com/blog/2010/04/12/my-one-act-of-self-promotion/</link>
			</item>
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		<title>You may be doing it wrong&#8230;no, you are doing it wrong. Social Media</title>
		<description><![CDATA[Ok campers, Social Media is becoming more &#38; more prevalent for the builder crowd and that&#8217;s awesome.  Just a short two years ago it was nearly non existent but the lights are getting switched on and people are starting to realize its importance. This wont be another boring post about how
essential Social Media Marketing is [...]]]></description>
		<link>http://www.thebuildermatrix.com/blog/2010/03/27/you-may-be-doing-wrong-no-you-are-doing-it-wrong-social-media/</link>
			</item>
	<item>
		<title>User Friendly vs SEO Friendly</title>
		<description><![CDATA[What’s more important: making your website search engine friendly or user-friendly?]]></description>
		<link>http://www.thebuildermatrix.com/blog/2010/03/08/user-friendly-vs-seo-friendly/</link>
			</item>
	<item>
		<title>To Share or Not to Share&#8230;this is the question.</title>
		<description><![CDATA[A guest post by Lisa Pool of Penn Homes]]></description>
		<link>http://www.thebuildermatrix.com/blog/2010/03/04/to-share-or-not-to-share-this-is-the-question/</link>
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