What we do

We have exclusive knowledge of and professional experience in two extremely competitive industries: 1. The homebuilding market and, 2. Internet and Social Media Marketing — creating a powerful one-two punch.

This unique combination of professional experience and know-how allows us to provide services to a homebuilding market that others have underestimated and overlooked when it comes to moving business intelligence and high profit margin sales online.

Analysis: Site and Industry

Big changes continue to take place in search, especially in Google– the engine that dominates the lion’s share of search—65.6%, or 13.8 billion searches per month.*

A critical piece of business intelligence we bring to the table is analysis: we can analyze your current site for traffic, page rank, in-bound links and your current online reputation. In cases where clients come to us with no website, we undertake industry and market analysis to build you a website from the ground up.

Site Analysis

We analyze your existing site for the following:

  • Page rank
  • In bound links
  • SEO components
  • Design and usability
  • Content value including quality and quantity
  • Traffic volume
  • Top keywords and keyphrases (may not be your real targets…)
  • Local search visibility in one or more geo-local markets.

Industry Analysis

We analyze your specific market and industry for the following:

  • Current industry search traffic and geographical/regional interest, including economic, social, environmental and seasonal variations
  • Compare search traffic and trends among various “geo-local” markets
  • Evaluate your competitors’ presence in the market, including visitor traffic and marketing, social media and SEO strategies
  • Evaluate “other” competition in the online market for your keywords and keyphrases, which does not necessarily include other homebuilders
  • Analyze search keywords and phrases among homebuyers
  • and more.

In the homebuilding market, outside the mega-companies, few business owners are really aware of the potential sales an online website can generate, just in customer leads and eventually in downstream referrals. This doesn’t even take into account the potential to further engage your target customers via social media – business blog, Facebook, Twitter, LinkedIn and even YouTube.

Our experience has revealed that many homebuilders with an online presence are missing the boat on their target market. Many lack the tools and the time necessary to engage in “market analysis” and therefore have websites with content optimized for the wrong keywords, missing or inadequate page title and description tags, too much or too little content, and other obstacles to online success. Our Analysis services help streamline your overall online strategy and provide us a clear blueprint for moving forward.

The Builder Matrix: Search Engine Optimization (SEO)

Your intended customer base has little chance of finding you unless you have a website “performance tuned” with the search engines in mind. Simply put, SEO helps your site get found.

Contrary to what you might have heard, SEO is not voodoo, or some magic fairy dust. SEO as a marketing sub-specialty embraces a wide range of technical tactics that run the gamut from “white hat” to “black hat” and many shades of gray in between. In the hands of unethical and fly-by-night marketers, questionable SEO tactics can put your website, and your business, at risk.

The Builder Matrix SEO tactics are based on proven long-term SEO best practices as well as cutting-edge and safe SEO strategies.

Our SEO services include a smart mix of on-page and off-page solutions. We do the following:

  • Optimize and customize your website’s page meta tags, including page title and search snippet (description tag)
  • Optimize each page for a targeted keyword or key phrase
  • Ensure the content is high-quality, includes “scannable” components including keyword optimized headline, sub-heads and other on-page text
  • Re-size images for optimal loading
  • Ensure robots.txt files are appropriately placed to eliminate duplicate content issues for Google web crawlers
  • Integrate an internal link strategy
  • and more.



Monitoring: Site and Reputation Management

A lot can happen once a website is up, running well and ranked on the first page of Google. Sometimes the more successful your site, the more at risk it can be. For these reasons, our Monitoring services are invaluable additions to your web marketing strategy.

We can help you maintain high page rank positions within Google natural search or Google Local with a combination of strategies that focus on:

  • Monitoring your site’s performance and placement (SEO)
  • Harnessing the power of the social web for reputation management and customer engagement.

Monitoring Site Statistics and Performance

Today’s home builder stands to gain a big market advantage when he or she grasps this fact: your website should be a key sales generator, built and optimized to reach out and attract exponentially more customers from nearly any geographic market(s) you wish to target.

Short term and long-term we can monitor and evaluate your site for the following:

  • Traffic volume
  • Unique and return visitors
  • Entry and exit pages
  • Time on site and any actions taken
  • Origin of visitors/customers (region, city, etc)
  • Effectiveness of search keywords and phrases
  • Effectiveness of meta tags and link strategies
  • Web crawler activity
  • and other site diagnostics.

Monitoring Online Reputation: Bottom Line

The slew of social media available to online users has created an environment in which The User Review is king. Not only that—user reviews and opinions are driving website page ranks up and down, across the board, and deeply affecting business bottom lines. Do you really want to leave your online business success in the hands of users savvy to the power of social media without even so much as a second glance?

Beyond Yelp! and product review sites that abound on the web, other high-volume reputation makers and killers include Twitter, Facebook, LinkedIn, YouTube, and blogs. Each of these social platforms offers your customers, prospects and competitors the opportunity to mention you for good or bad and post it for millions to see, 24/7, from home or on-the-go. Enter, Google’s newest developments in Social Search and your business has expanded SEO and search ranking potential.

We closely monitor what’s posted about your business and provide guidance and support that helps you build customer engagement and intervene swiftly when necessary.

The serious-minded 21stcentury homebuilder’s website has these essential characteristics:

  • Supports your company brand and reputation
  • Builds trust, confidence and authority that give you an edge in the marketplace
  • Is optimized short- and long-term for current search trends as well as tried and tested best practices
  • Is responsive to shifts in the virtual marketplace
  • Generates targeted and meaningful leads that easily convert to customers and eventually downstream referrals
  • Provides homebuyers and window-shoppers alike with enough valuable information and guidance (content) to support brand, trust and sales
  • Is appealing and appropriate to the market in design and performance
  • Draws support from social media
  • Impels your prospective customers to take action.
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