SEO
Analysis:Site and Industry
Big changes continue to take place in search, especially in Google– the engine that dominates the lion’s share of search—65.6%, or 13.8 billion searches per month.*
A critical piece of business intelligence we bring to the table is analysis: we can analyze your current site for traffic, page rank, in-bound links and your current online reputation. In cases where clients come to us with no website, we undertake industry and market analysis to build you a website from the ground up.
Site Analysis
We analyze your existing site for the following:
- Page rank
- In bound links
- SEO components
- Design and usability
- Content value including quality and quantity
- Traffic volume
- Top keywords and keyphrases (may not be your real targets…)
- Local search visibility in one or more geo-local markets.
Industry Analysis
We analyze your specific market and industry for the following:
- Current industry search traffic and geographical/regional interest, including economic, social, environmental and seasonal variations
- Compare search traffic and trends among various “geo-local” markets
- Evaluate your competitors’ presence in the market, including visitor traffic and marketing, social media and SEO strategies
- Evaluate “other” competition in the online market for your keywords and keyphrases, which does not necessarily include other homebuilders
- Analyze search keywords and phrases among homebuyers
- and more.
In the homebuilding market, outside the mega-companies, few business owners are really aware of the potential sales an online website can generate, just in customer leads and eventually in downstream referrals. This doesn’t even take into account the potential to further engage your target customers via social media – business blog, Facebook, Twitter, LinkedIn and even YouTube.
Our experience has revealed that many homebuilders with an online presence are missing the boat on their target market. Many lack the tools and the time necessary to engage in “market analysis” and therefore have websites with content optimized for thewrong keywords, missing or inadequate page title and description tags, too much or too little content, and other obstacles to online success. Our Analysis services help streamline your overall online strategy and provide us a clear blueprint for moving forward.
The Builder Matrix: Search Engine Optimization (SEO)
Your intended customer base has little chance of finding you unless you have a website “performance tuned” with the search engines in mind. Simply put, SEO helps your site get found.
Contrary to what you might have heard, SEO is not voodoo, or some magic fairy dust. SEO as a marketing sub-specialty embraces a wide range of technical tactics that run the gamut from “white hat” to “black hat” and many shades of gray in between. In the hands of unethical and fly-by-night marketers, questionable SEO tactics can put your website, and your business, at risk.
The Builder Matrix SEO tactics are based on proven long-term SEO best practices as well as cutting-edge and safe SEO strategies.
Our SEO services include a smart mix of on-page and off-page solutions. We do the following:
- Optimize and customize your website’s page meta tags, including page title and search snippet (description tag)
- Optimize each page for a targeted keyword or key phrase
- Ensure the content is high-quality, includes “scannable” components including keyword optimized headline, sub-heads and other on-page text
- Re-size images for optimal loading
- Ensure robots.txt files are appropriately placed to eliminate duplicate content issues for Google web crawlers
- Integrate an internal link strategy
- and more.
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Testimonials
Ed Doss has helped me tremendously in my business. I am the owner of Arizona Carpet Repair. I recently built a web page and contacted Ed to get some help with the site and learn more about the social media and how that could help my business grow. His passion and creative genius has catapulted my business into the 21 century in just a short few months. I am very grateful for the work he has done, and the coaching he has given me. It has made a huge difference for me and my company. Ed was very easy to work with and get in touch with he also inspired confidence in me that made me feel like we could get the job done. Thanks Ed, I really appreciate your help and direction.Robert Atlas
Arizona Carpet Repair
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